Prof Dewasiri N. Jayantha has been appointed as an Independent Non Executive Director of PMF Finance PLC. A renowned academic and corporate leader, Prof Dewasiri currently serves as President of the Sri Lanka Institute of Marketing (SLIM) and Professor in Finance at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. He is also the Founding Editor of the South Asian Journal of Marketing (Emerald Publishing) and Senior Associate Editor of FIIB Business Review (Scopus Q1). His appointment brings academic rigour, strategic insight, and leadership excellence to the PMF Finance Board.