Taylor Swift’s upcoming album Life of a Showgirl, due in October, will be released across streaming, vinyl, and surprisingly, cassette. Once considered obsolete, cassettes are making a modest comeback. According to CNN, 436,400 tapes were sold in the United States in 2023, compared to just 80,720 in 2015. Gen Z and millennial “super fans” are driving this trend, valuing nostalgia and the tactile listening experience. Industry experts note a growing desire for physical connections to music in today’s digital age.