The Sri Lanka Institute of Marketing (SLIM) has announced the appointment of Chamil Wickremasinghe as its new Chief Executive Officer, effective 1st January 2025. Wickremasinghe steps into this leadership role with over 15 years of dedicated service to SLIM and an impressive 22-year career in the education industry, underscoring his deep expertise and commitment to professional development.

Wickremasinghe has been instrumental in advancing SLIM’s mission of nurturing marketing professionals and championing the industry in Sri Lanka. His tenure at SLIM has been marked by a steadfast commitment to its membership and the broader marketing fraternity. Prior to joining SLIM, Wickremasinghe held key positions at the Chartered Institute of Marketing (CIM), solidifying his reputation as a leader in education and professional development.

Reflecting on the appointment, SLIM President Gayan Perera remarked, “As we welcome Chamil Wickremasinghe as our new CEO, our expectation is that he will infuse SLIM with added vigour and vision, further strengthening the organisation’s functions and outreach. We are confident in his ability to steer SLIM toward new heights of excellence.”

Under Wickremasinghe’s leadership, SLIM aims to optimise operational efficiencies and uphold its legacy of excellence. Sharing his vision for the future, Wickremasinghe commented, “I am honoured to take on this role at a time when SLIM is poised for significant growth. My primary focus will be to ensure seamless operations and that our stakeholders’ needs are met with the highest satisfaction levels at optimal cost. I am committed to fostering a collaborative work culture, emphasising collective responsibility to achieve SLIM’s goals and deliver impactful results for our members and the marketing community at large.”

SLIM’s leadership has warmly welcomed Wickremasinghe’s appointment. Prof. Dewasiri N. Jayantha, Vice President – Education & Research, highlighted, “Wickremasinghe’s deep understanding of the marketing and education sectors positions him as an exceptional leader to drive SLIM’s educational initiatives. His vision will undoubtedly strengthen our role as the national body for marketing.”

Dr. Dilhan Sampath Jayatilleke, Vice President – Events & Sustainability, added, “In today’s dynamic business environment, SLIM requires a leader who can balance innovation with operational excellence. Wickremasinghe’s appointment signals a bright future for SLIM as he fosters initiatives that align with sustainability and progressive growth.”

With his extensive experience and unwavering dedication, Chamil Wickremasinghe is well-equipped to lead SLIM into a new era of impactful initiatives and sustained excellence, furthering its mission to elevate the marketing profession in Sri Lanka.