Jaguar has introduced a new logo as it transitions into an all-electric vehicle era. The redesigned logo, featuring gold-coloured letters with a mix of uppercase and lowercase characters, reflects modernism and reinforces the traditional British pronunciation, “Jag-you-are.”

Known for its luxury cars, Jaguar has pared down its lineup to the F-Pace SUV in the US and halted car sales in the UK.

The move aligns with its reinvention as an electric vehicle maker, with its first all-electric model set for production in 2026. The change marks a significant shift for the 102-year-old luxury automaker.

Read More: https://www.cnn.com/2024/11/19/business/jaguar-new-logo