Paris, Jan 29 – Luxury giant LVMH (Moët Hennessy Louis Vuitton) is seriously considering expanding its production footprint in the United States, CEO Bernard Arnault said on Tuesday, citing a “wind of optimism” in the U.S. compared to a “cold shower” of higher corporate taxes in France, as reported by Tassilo Hummel and Mimosa Spencer for Reuters.

While LVMH has limited U.S. production—operating three Louis Vuitton workshops and Tiffany jewellery sites—Arnault revealed growing pressure from U.S. authorities to scale up operations. Speaking after LVMH’s quarterly results, he acknowledged that attractive tax conditions and a dynamic market made the U.S. an appealing destination for investment.

Arnault, France’s richest man, has long been critical of French bureaucracy and new tax measures targeting large corporations. His family’s attendance at Donald Trump’s recent inauguration highlighted his ties to the former president, who previously inaugurated a Louis Vuitton leather workshop in Texas.

The U.S. remains crucial for LVMH, accounting for 25% of its sales and employing over 40,000 people. Arnault’s remarks signal a potential strategic shift as LVMH weighs expanding its American presence amid France’s evolving economic policies.