In a record-breaking performance, Netflix added 19 million new subscribers in the final quarter of 2024, bringing its total membership to over 301 million. This surge was significantly driven by the platform’s foray into live-streaming events.

In November 2024, Netflix broadcasted a high-profile boxing match between Mike Tyson and Jake Paul, which attracted substantial viewership. Building on this momentum, the company streamed two National Football League games in December, further solidifying its presence in live sports.

The release of new episodes of the acclaimed South Korean series “Squid Game” and the debut of the thriller film “Carry-On” also contributed to the platform’s impressive subscriber growth.

Following these successes, Netflix announced an increase in its subscription fees in the United States. The standard ad-free plan will rise from $15.49 to $17.99 per month, reflecting the company’s confidence in its expanding content offerings and market position.

Financially, Netflix reported earnings of $4.27 per share on revenue of $10.25 billion for Q4 2024, surpassing analysts’ expectations. The company’s stock responded positively, reaching a record high before settling at $953.99, a 9.7% increase.

As of January 25, 2025, Netflix’s stock is trading at $977.59, reflecting ongoing investor confidence.

Looking ahead, Netflix plans to continue its investment in live events, including securing exclusive rights to weekly WWE programs and organizing multiple live events scheduled for early 2025. This strategic shift aims to enhance user engagement and retention, positioning Netflix to maintain its leadership in the competitive streaming market.