Taking meaningful action to support safer public transport for women, Fairfirst Insurance partnered with the National Transport Commission (NTC) to spearhead a Women’s Safety Awareness Campaign that reached communities across all nine provinces.

As part of this nationwide drive, Fairfirst Insurance teams joined hands with NTC representatives to install specially designed safety stickers in public buses. These stickers display critical hotline numbers, offering immediate access to assistance for women who may encounter distressing or unsafe situations during their commute. The initiative serves as a proactive step toward reducing incidents of harassment and ensuring a more secure travel experience for women.

“This initiative is a true reflection of the FairfirstWay, turning empathy into action and creating real-world impact,” said Sandeep Gopal, CEO of Fairfirst Insurance. “By working with the NTC, we’ve taken a step towards a future where women can travel without fear. It’s a cause we’re proud to stand behind.”

Fairfirst Insurance extends heartfelt thanks to everyone who helped make this impactful campaign a success. Together, we’ve taken a valuable step toward building safer, more inclusive public transport and creating a lasting difference across the country