Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail Ventures Limited (RRVL), has partnered with Elephant House, a Sri Lankan beverage brand owned by Ceylon Cold Stores PLC, to introduce Elephant House beverages in India. This collaboration aims to expand RCPL’s beverage portfolio, which includes renowned brands like Campa, Sosyo, and Raskik, while offering Indian consumers new products and value propositions.
Ketan Mody, COO of RCPL, highlighted Elephant House’s strong market credibility and deep-rooted heritage, expressing excitement about adding its beloved beverages to their FMCG portfolio. The partnership aligns with Reliance’s expertise in expanding global brands in India.
John Keells Group Chairperson Krishan Balendra expressed pride in bringing the Elephant House brand to the Indian market, emphasizing their commitment to delivering high-quality beverages to new consumer segments.
RCPL aims to offer Indian consumers a diverse portfolio of globally recognised brands and products, rapidly expanding its multi-channel operations to reach diverse markets. Their FMCG portfolio also includes iconic brands like Campa and Sosyo Hajoori, a range of confectionery from Lotus Chocolates, snacks like Alan’s Bugles and Masti Oye, Sri Lanka’s leading biscuit brand Maliban, as well as home and personal care products under the Independence brand.
