Coca-Cola has created a new Chief Digital Officer role, appointing Sedef Salingan Sahin to lead its global digital transformation agenda. The move signals a strategic shift to embed digital capabilities at the core of the company’s operations.

Sahin will oversee the integration of data, technology, and artificial intelligence across marketing, operations, and customer engagement, enabling faster insights and more personalised consumer experiences. The role reflects Coca-Cola’s ambition to evolve into a fully connected, data-driven organisation.

By elevating digital leadership to the C-suite, the company aligns with a broader global trend where technology and business strategy are increasingly intertwined, enhancing efficiency and long-term competitiveness.