Apple has confirmed a major event on 9 September at its Apple Park campus in Cupertino, where it is expected to announce the iPhone 17 and new Apple Watches, CNN reported. The invitation carried the tagline “Awe dropping.” Apple’s September launch has been its key annual showcase since 2012. This year’s unveiling is crucial as the company faces pressure from rivals in artificial intelligence and seeks to excite consumers with innovations like a super slim iPhone.