Colombo, Sri Lanka, 11 October 2024: Ceylon Agro Industries, Prima Group Sri Lanka, partnered with the Sri Lanka Institute of Marketing (SLIM) for the fifth consecutive year as the Strategic Product Partner for the Diploma in Strategic Brand Management (DSBM). Prima brands are firm favourites in Sri Lankan households and key international markets. Through this partnership, the company aims to nurture a new generation of marketing professionals who can contribute significantly to the development and growth of Sri Lanka’s marketing industry.

SLIM’s Diploma in Strategic Brand Management is a comprehensive programme that combines classroom sessions, case studies, presentations, and field assignments. It provides students with a well-rounded understanding of brand management principles and their practical applications.

“We are delighted to continue our partnership with SLIM in this programme that equips students with the necessary skills to excel in the dynamic world of marketing,” stated Mr. Sajith Gunaratne, General Manager of Ceylon Agro Industries, Prima Group Sri Lanka. “This partnership brings together our shared values and expertise, creating a powerful synergy that will immensely benefit the students in facing tomorrow’s challenges.”

Ceylon Agro Industries, Prima Group Sri Lanka, is dedicated to nurturing and empowering youngsters to reach their full potential. By investing in the future of youth, Prima not only demonstrates its commitment to corporate social responsibility but also recognises the boundless potential of the younger generation in Sri Lanka.