Rasith Wickramasinghe, Chairman of the Chamber Of Young Lankan Entrepreneurs (COYLE) and Group Director of Ceylon Biscuits Ltd. (CBL), shared insights into the journey of Sri Lanka’s largest Fast-Moving Consumer Goods (FMCG) brand at the Young Indians Summit.
In this enlightening session, Wickramasinghe delved into the untold story behind the brand, offering valuable perspectives on market dynamics, consumer preferences, and the innovative strategies that have shaped the company over the years. The Young Indians Summit, dedicated to fortifying India’s future by empowering the next generation of changemakers, aims to inspire youth leadership and foster entrepreneurial ecosystems.
Wickramasinghe highlighted his strategic focus on capacity building in both people and products. He emphasized the importance of extensive efforts in Research and Development (R&D) for value creation and capture, alongside ethical corporate culture and best industry practices to drive growth and establish brand recognition. As a representative of Sri Lankan entrepreneurs through COYLE, Wickramasinghe advocates for collective efforts and envisions an entrepreneurial ecosystem thriving globally.
Participating as a speaker from Sri Lanka, Wickramasinghe’s presence at the Young Indians Summit not only showcased the success story of Sri Lanka’s largest FMCG brand but also underscored the wave of youth-driven leadership, innovation, and sustainability shaping the nation’s future.
