HNB Life celebrated Customer Service Week 2026 with an event at its Customer Experience Centre, recognising employees’ dedication to delivering exceptional service. Branches across Sri Lanka also launched activities aligned with the theme, “The Extra Mile”.

Executive Director and Chief Executive Officer Lasitha Wimalaratne emphasised that supporting customers during significant life moments requires empathy and an understanding of their needs. He said the celebrations recognised employees’ daily commitment and reaffirmed the company’s focus on meaningful experiences that create lasting customer value.

HNB Life continues to invest in technology and digital innovation as part of its transformation programme. Initiatives include digital onboarding, self-service facilities, improved customer support channels and personalised experiences, aimed at making insurance more accessible and convenient while preserving human interaction.

Executive Vice President and Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said customer centricity guides the organisation’s approach to product development, process improvements, innovation and service delivery.

He praised employees for consistently seeking better ways to serve customers and strengthen trust in the brand.

The celebrations reinforced HNB Life’s emphasis on trust, empathy and lasting relationships, positioning service excellence as a driver of customer confidence and loyalty across its operations and its efforts to improve customer experiences.