Leading Sri Lankan baby care brand Baby Cheramy has secured a significant legal victory after a court upheld its exclusive ownership of the Baby Cheramy brand name and intellectual property, reinforcing its rights against imitation products and protecting consumers from brand confusion.
The ruling follows legal action against a deceptively similar brand operating under the name ‘Baby Sherami’, which the company said had caused confusion among consumers and trade partners. The court affirmed Baby Cheramy’s sole and lawful ownership of its brand identity, ruling that any unauthorised imitation, whether visual, phonetic or conceptual, constitutes an infringement of its intellectual property rights.
According to the Daily FT, the legal action forms part of Baby Cheramy’s ongoing commitment to safeguarding consumer trust, preserving brand integrity, and preventing counterfeit or misleading products from entering the market. The company stated that the judgement further strengthens the legal protections surrounding one of Sri Lanka’s most recognised baby care brands while reinforcing its longstanding reputation as the original and authentic brand trusted by generations of Sri Lankan families.
Commenting on the ruling, a Baby Cheramy spokesperson said the judgement represents a clear affirmation of the company’s exclusive rights and its unwavering commitment to protecting parents and caregivers who have trusted the brand for generations. The spokesperson added that the company would continue to pursue decisive legal action against any individual or organisation attempting to imitate or misuse the Baby Cheramy brand identity.
Baby Cheramy also urged consumers, retailers, and distributors to remain vigilant by purchasing and stocking only genuine Baby Cheramy products. The company said it will continue actively monitoring the market while upholding the highest standards of quality, safety, transparency, and ethical business practices, ensuring that Sri Lankan families continue to receive authentic and trusted baby care products.
